View-Master Memories - History of View-Master 1939-2000
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View-Master Memories - History of View-Master 1939-2000 by Wolfgang & Mary Ann Sell very limited publication Read about the history of the View-Master company from the early days at 1939 Sawyer's to the products of 2000 from the minds at Fisher-Price. This phenomenal work outlines the early making of blue-ring reels, the changes from Bakelite to plastic and ideas that never made it into the marketplace. Information about View-Master that is not commonly known which involved interviewing many company "old timers" and countless hours of investigation and research. Mary Ann and Wolfgang Sell have documented a history of one of America's classic toys. Their research opens a window into a world heretofore unknown to the View-Master collector. This is a reprint of the limited edition 2000 book with a newly redesigned color cover; softbound; 8-1/2x11; 300 pages. TABLE OF CONTENTS: I. Sawyer's History: Pre View-Master II. William Gruber - His Idea Started It All III. Stereocraft Engineering - A Valuable Sister Company to Sawyer's IV. Creative - Producing the 3D Pictures to View a) Management b) Photographers c) Artists d) Tabletop Art e) Stereo Drawings f) Writers V. View-Master History - Company Evolves, Changes Ownership & Direction Five Times VI. View-Master Product Chronology VII. Tru-Vue History VIII. Our Overseas Cousins IX. Special Applications and "Spin-Offs" a) World War II Military Training Reels b) Commercial Applications of View-Master c) Movie Preview Reel Program d) The Stereoscopic Atlas of Human Anatomy e) View-Master Projects Uniquely William Gruber f) Educating the Medical Profession g) Special Applications (Rose Queen, Tomy, UNICEF) h) 3D Book Productions, Holland X. The Fourth Dimension a) Record-A-View b) Correlated Classroom Material c) Sound Box Project d) Talking Viewers e) Other Sound Projects XI. View-Master Trivia a) Counterfeit View-Master b) View-Master As An Icon c) The Old Times Remembered XII. For Your Information a) 3D organizations b) View-Master Viewer Guide

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